Jeju Air, South Korea’s first low cost carrier, has extended its partnership with SITA for Horizon® Passenger Services System (PSS) to support its business growth. The new multi-year deal, with global IT provider, SITA, includes key components, such as pricing, ancillary revenues, passenger preferences, e-commerce channels and local language services. The airline is also adding SITA’s Horizon® Business Intelligence which offers comprehensive data analysis to identify, evaluate and act on trends, challenges and opportunities.
Jeju Air began its operations in 2005 and SITA’s PSS has been an integral part of the airline’s operations from the start. Since then, Jeju Air has grown and continues to grow exponentially, and is using extensive PSS functionalities to support their sales and distribution strategies. SITA’s PSS is well positioned to serve Jeju Air’s passenger management services and operations and is future-proofed to support the airline for the coming years.